THE HUB BICYCLES is your Athens, GA destination for the best in cycling sales and service in the southeast. Whether you are a novice, amateur or professional cyclist, we have the expertise to make your experience at our retail store and service center memorable. We are proud to sell and service bicycles from industry leaders such as Trek, Raleigh, Cervelo, LaPierre, Niner, Pure Fix, Tifosi and Seven. To make your cycling experience safer and more comfortable, don’t forget to check out our selection of clothing, shoes, helmets and accessories from brands like Bontrager, Garneau, Industry Nine, Kenda, and Shimano. Browse the World Wide Web, but shop locally, at The Hub for the best in service!

The Hub is proud to be involved in the greater Georgia cycling community. The Hub sponsors The 706 Project team, as well as the Athens Velo Club, Athens CX, and the SE Bike Expo. Information, registration forms, and applications to these and other events and organizations are also available at the shop. Don’t forget to check out the Ride Calendar.


All bicycle fitting sessions are designed to maximize your cycling experience whether racing, touring, commuting or just cruising to the coffee shop. Your session addresses your individual needs, taking into account prior injuries or medical conditions, and using fitting procedures to accommodate your unique physiology and associated biomechanics while on your bicycle. Our years of seasoned experience doing hundreds of personalized fittings will ensure that you enjoy your bicycle. Call the shop to schedule your appointment.


The Hub Bicycles will accept all returns (excluding bicycles) that are in original condition within two weeks of original date of sale, when accompanied by a receipt.


The Hub Bicycles will match any local competitors price on any in-stock item. This policy will cover the consumer up to thirty days from the original date of purchase. This does not include closeout bicycles.